The Kansas City Convention & Visitors Association markets the Greater Kansas City area as a favored destination for visitors and conventions. The CVA is a non-profit, 501(c)6 organization. The CVA is supported by a full-time staff of 39.

The CVA is committed to promoting and elevating Kansas City's status as a prime spot for conventions, meetings, tour groups, business travel and leisure travel. The CVA's primary source of funding is tax on hotel/motel occupancy within the incorporated boundaries of Kansas City, Mo. The ordinance creating this tax provides that the proceeds are to be used in the percentage set forth for operation of the CVA. The CVA's budget is greatly enhanced by private funds raised through a variety of sources, including membership subscriptions, advertising participation and in-kind services.

The CVA is supported by a membership of 720 businesses involved in supporting the local hospitality community. CVA members represent a wide business sector, including hotels, attractions, restaurants, transportation companies and others.

The CVA operates three visitor centers throughout the Kansas City area. These centers maintain a library of promotional materials on Kansas City's many attractions, hotels, restaurants, shops, special events and more.

The CVA was initially formed in 1918 as the hospitality arm of the Chamber of Commerce. On June 20, 1966, the Kansas City Convention & Visitors Association was incorporated independently as a not-for-profit corporation under the laws of the State of Missouri. It is a marketing and service organization which is engaged on an annual basis by the City of Kansas City, Mo.